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Starting a business is a complicated feat. Even the most creative and talented entrepreneurs don’t always survive their first five years in business.

At all times, entrepreneurs have an endless list of ideas, tasks, and time-sensitive responsibilities running through their minds. While the growth of their company is ideally at the forefront – and in everything they do – it is impossible for them to implement everything at once. That is why certain tasks are pushed to the side and replaced with seemingly more important projects that will yield results in a timely matter.

But what some of the more inexperienced entrepreneurs don’t realize is that there are certain projects that are advantageous to the growth and success of their companies, yet take time to show themselves in the form of leads and, ultimately, sales.

One of the biggest aspects of business that many entrepreneurs put in their queue of things to do is SEO strategy. SEO often takes second place to a marketing strategy when, in reality, it should go hand-in-hand with any type of marketing effort. But 39 percent of businesses aren’t investing any resources into a marketing strategy at all, while 17 percent are doing some form of marketing but no SEO.

Without any type of marketing, it will be difficult to attract new leads to your company’s website. Without any type of SEO strategy, it will be difficult to gain success from your marketing efforts.

You may be able to take care of some of the quick SEO tactics, however, they are not going to provide you with the results that will continue to propel your company forward. Prioritize these strategies so that your business is best optimized for SEO:

Don’t fall for quick trends.

When searching for tips on how to enhance your SEO, you will likely stumble upon quick fixes – fast results are always appealing. However, Google’s algorithm is too intelligent for these strategies. Their algorithm features over two billion lines of code, which is a number that is always increasing and becoming more advanced, so the promises these quick trends make will never yield sustainable results. Instead, focus on the quality of your websites and profiles. Research your audience, use relevant keywords, create unique content, and be engaged online.

Duplicate content is detrimental.

You may think duplicate content will save you time, but it only wastes it. When it comes to SEO, quality is valued, not quantity. For example, depending on the structure of your website, you can often access the same content through various URLs. This is why it’s important to define your canonical URL within Google.

Correct broken links.

Often, there are times when we want to update or change a link. While it may seem more appealing to update the look of a link, what most entrepreneurs don’t realize is anything that was previously linked out using that specific URL is now broken, which could mean that people who are trying to find your website through an old source will get a “404 Not Found” message. Redirect users trying to locate you through this link to the updated URL by using Google’s crawl errors report.