by Shaliza Somani | Feb 15, 2018 | Online Marketing, Shaliza Somani, Small Business, Social Media Marketing
The baby boomer generation is considered the first generation to ‘humanize’ their pets. In other words, this generation saw their pets as part to the family. Today, 95% of all pet owners consider their pets to be part of the family. How does this connect to ecommerce?...
by Shaliza Somani | Feb 14, 2018 | Online Marketing, Shaliza Somani, Small Business
So you are hearing this term everywhere. Every time you check the news, you see a new article about Bitcoin, cryptocurrency or block chain. Let’s start by breaking blockchain down to its core. Let’s say you want to sell your iPhone. Currently you will likely use a...
by Shaliza Somani | Oct 25, 2017 | Online Marketing, Shaliza Somani, Small Business
Entrepreneurs and business owners that operate through ecommerce understand the challenges, yet necessity, of this feature: allowing their customers to take control of their needs through personalization and simplicity. Companies must adapt to the ever growing trends...
by Shaliza Somani | Jun 30, 2017 | Online Marketing, Small Business
Every day, consumers are exposed to a surplus of business ads, companies that are boasting about their products or services on television, over the radio, or on social media. The plethora of businesses that all look alike, and whose products or services all mirror one...
by Shaliza Somani | Jun 29, 2017 | Online Marketing, Small Business
Relationships built on trust take time to construct. It is not something that happens overnight. Instead, it is something that is built over time, strengthened by continuous interaction and positive experiences. This is true in regards to your personal relationships,...
